Using direct mail vs. email marketing is a choice that every business has to face. Direct mail and email marketing go hand in hand, but many companies are replacing their direct mail campaigns with email marketing.

Have you ever tried to describe your project’s folding style to your printer, but struggled to get the idea across concisely?

Store displays and visuals are the number one way to bring attention to your store and products. You probably already have your signage set, but it’s important to switch it up and keep things fresh.

About once a year, the U.S. Postal Service makes service and price changes that affect businesses and nonprofit organizations who use direct mailing.

Looking for that perfect gift for the holiday? Make it something personal with a custom gift! Personalized items are great for promoting your company, making your items unique, or claiming what’s rightfully yours (my stapler). Here is our list of recommended items that stand out, in no particular order: Custom Shirts We’ll start with the basics.

How often do you send cards for any occasion? Once a year? Once a month? Never sent a card ever?

Like a normal person, you probably don't think about paper stock until it comes time to print. Printing your work on the right paper is essential to expressing your message to your audience. There are so many options and varieties of stock that it can be overwhelming to find the perfect fit.

A self-mailer is a great way to present your services and products to generate leads. They’re simple in design, eye-catching, and, most notably, cost-efficient.

With the “season of giving” fast approaching, I figure it’s time to think about the tough part: asking. Appeal letter direct mailing campaigns are a key asset to fundraising for nonprofits, but it’s always a bit awkward asking for donations.

Brand awareness is established through recognition and familiarity. Hybrid marketing campaigns generate waves of offers and promotional copy to collective prospects and clients to keep their brand fresh in mind.

You’re a small to medium restaurant/business owner--so you know when it’s time to ditch those old restaurant menus for some crisp, shiny, new ones.

A successful campaign must integrate both direct and digital strategies. This means content should be tailored across all print and social media channels.